US Laptop OEMs Jump on Netbook Bandwagon - Economic Crunch Drives Consumers to Cheaper Laptops
World First Netbook User survey
Just last week, both Dell and HP leaked details on soon to be launched netbook models for the US market. This comes as electronics stores have trouble keeping Asian netbook models on the shelves.
With consumer confidence tumbling, users have become extremely sensitive to price points. Twenty-six percent will spend less for holiday gifts this year than just one year ago. Given this scenario, easy and affordable cloud computing applications may gain further market proliferation over the coming months. Netbook computers make a perfect companion to cloud computing applications.
This in mind, ThinkFree pioneered “in-the-cloud-netbooking” with its recent launch of ThinkFree Office Netbook Edition. To better understand consumer buying trends, we specifically asked users(Over 4,000 Peoples) what they use their netbooks for and what is important to them in netbook applications.
Following is what we learned and what we have to consider to make the offfice mobile productivity suites
Most people are using their netbooks for …
- Business
- Contact management
- Calendar/task management
- Document review, minor edits, emergency editing, edit on the go
- Basic spreadsheets and presentations
- View and edit PDF documents
- Blogging
- Blog posting
- Basic image editing
- Entertainment
- Web browsing
- Music, iTunes
- Communications
- Instant messaging
- VoIP, Skype
Netbook users demand the following from netbook applications …
- Speed
- High speed performance
- Quick start up
- Fast file load and save
- Small
- Light on resources
- Low disk space and RAM requirements
- Simple
- Easy to learn and use
- No feature bloat
- Compatibility
- e.g. MS Office 2007, 2003
- Optimization
- Adaptation to smaller screen dimension
- Modern, concise UI
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